Last Tuesday I needed a subject line. I knew I'd saved the perfect reference — a killer headline that actually worked on me. It took me 22 minutes to find it. In a screenshot. Unnamed. On my Desktop.

Glean — the professional swipe file for copywriters

That's why I built it — a browser extension that captures the copy you admire, organizes it by instinct, and surfaces it the moment you sit down to write.

Add to Chrome See how it works

See how it looks — highlights, collections (try to hover), and the toolbar at the bottom of the "page".

fakewebsite.com/subject-lines-that-work
Copywriting · Email · Conversion
Subject Lines That Always Get Opened

Your subject line has 3 seconds to earn the open. Most copywriters obsess over the body — the real battle is won before anyone reads a single word.

The most effective subject lines create an itch the reader can only scratch by opening the email.

Headlines"We almost didn't launch this"Inspoa story with a missing chapter. But Avoidfake urgency trains your list to ignore your deadlines.

Does this sound familiar?

You have a screenshots folder with 400+ unnamed files of "great copy"
You built a Notion swipe file database in 2022 and haven't opened it since
You bookmark landing pages, emails, and ads — then never find them again
You've rewritten copy from scratch because the reference you saved was buried somewhere
You know you saved that perfect subject line, but you can't remember where

Every copywriter collects. Almost none can retrieve.
Glean eases the capture and fixes the retrieval.

Why a swipe file beats bookmarks

Bookmarks save URLs. Notion saves structure you have to maintain. Glean saves the copy itself — with context — so you can find it when you're writing, not when you're organizing.

Bookmarks, screenshots & generic notes

  • You remember the page, not the sentence you cared about.
  • Folders turn into junk drawers; search can't read pixels in screenshots.
  • Switching tools means rebuilding your library from scratch.

Glean

  • Highlights, element captures, and crops stay tied to the live source URL.
  • Full-text search, tags, collections, and projects — built for copy, not general notes.
  • Export to Markdown, CSV, or JSON when you want your data portable.

Privacy. Glean only stores what you explicitly save — your highlights, captures, and notes. Nothing else from the pages you visit is collected for ads or resale. Details in our privacy policy.

How it works

Capture while you browse.
Find it when you write.

Three steps. Zero friction.

01

Capture

Highlight text, screenshot any element, or capture a screen region. Every capture keeps the source URL — so you can always go back to the original.

02

Organize

Sort into collections, add notes about why it works. Everything is indexed — full-text search, keywords, tags. Your own search engine for great copy.

03

Write better

When you sit down to write, your swipe file is right there. The right reference, in under 10 seconds.

The swipe file

This is what your library
looks like in Glean

Real captures. Annotated with why they work. Color-coded by instinct. Now you can always see where it came from.

Headlines
"We analyzed 11M emails. The highest-performing subject lines all had one thing in common."
Curiosity gap + data authority. The number makes it feel researched, the "one thing" creates an itch. Perfect for case study launches.
Q2 Launch #subject-lines #data
fakewebsite.com · 3 days ago
CTAs
"Start writing — the page is waiting"
Not "Sign up" or "Get started." It puts you in the action already. The dash creates a pause that makes the second half land harder.
#microcopy #onboarding
linear.app · 1 week ago
Inspo
"Most tools try to replace your workflow. We just want to be in the room when you're thinking."
Perfect positioning line. Humble but memorable. Use this framing for launch copy — the tool as a quiet presence, not a loud replacement.
Project 1 Project 2 #positioning
notion.so/about · 2 weeks ago
Avoid
"Unlock the power of AI-driven synergy to revolutionize your content pipeline"
Every buzzword in one sentence. Zero specificity, zero voice. This is what happens when you write for search engines instead of humans.
#buzzword-hell #anti-pattern
random-saas.io · 3 weeks ago

Each card is a real capture with rich annotation. That's what makes a swipe file actually useful — not just what you saved, but why.

In practice

Features that show up
when you need them

Not a feature list. Here's what actually happens when you use Glean.

"You're reading a competitor's landing page. A headline catches your eye. You highlight it — two clicks and it's saved with the source URL, the domain, and today's date. Screenshot a pricing table while you're at it. Capture a quick note about their tone. All from the same toolbar, all in under 5 seconds."

Anything on any page. Text, elements, screenshots, notes — all captured from the browser toolbar in two clicks.

→ Capture anything on the web

"You saved 40 captures this week. Half are already tagged — Glean auto-tagged them based on the content. The rest, you sort into 'Headlines' and 'CTAs' with one click. You add your own tags too: #saas, #email, #urgency. Next week, you search '#urgency' and everything is right there."

Collections group by type. Tags add your own language. AI auto-tags what you miss. Every capture is findable three ways.

→ Collections + manual tags + AI auto-tags

"You have 200 captures across three months. Glean notices something: 'You've saved 14 subject lines that use numbers in the first 3 words. Here are the 5 strongest.' You didn't search for a pattern — the pattern found you."

AI suggestions surface patterns in your swipe file you didn't know were there. Your taste, analyzed.

→ AI suggestions that find patterns

"You're working on a rebrand. You add 23 captures to the 'Rebrand Q1' project. Now you search only within that project — headlines, voice references, competitor CTAs — all in one focused view. Nothing else gets in the way."

Projects scope everything: captures, search, suggestions. A focused lens for the job at hand.

→ Projects with scoped search

"Your client asks 'where did you find that headline?' You click the source link — it opens the original page. And there it is: your highlight, still visible on the page exactly where you left it. Domain, URL, date, annotation — all preserved."

Every capture links back to its source. Visit the page and see your annotation right where you made it.

→ Source link + on-page annotations

"It's 9am. You're writing a Black Friday email. You type 'that email I clicked that used urgency well' — and Glean finds 6 captures from the past 8 months. Subject lines, CTAs, a paragraph where the scarcity felt genuine. You didn't need the exact words. You described what you remembered."

Not just keywords — natural language search. Describe what you're looking for the way you'd tell a friend. Your personal search engine for great copy.

→ Natural language + full-text search

People who've tried it

Real feedback from early users.

"We used Glean to study what the best landing pages were doing — captured dozens of headlines, CTAs, and layout patterns. Within two weeks we reworked our own page and saw conversions improve. Email sequences are next."
Vahram S.
Vahram S.
CPO at Archiwise
"I came in as a beta tester to evaluate the search. The natural language retrieval was genuinely impressive — I'd describe what I remembered and it found the right capture every time. I liked it so much I joined the team."
Henry H.
Henry H.
SEO / Search Analyst (now at Glean)
"I run GTM for a startup — I'm constantly studying competitor messaging, ad copy, and onboarding flows. I needed something that fit into how I already browse, not another app to maintain. Glean lives right in the browser and captures in two clicks. That's exactly where a tool like this should be."
Tatyana M.
Tatyana M.
GTM Specialist at Archiwise
"I really like the tool, very useful and easy to use. What else do you want me to say bro? Just put whatever you want. I am busy."
Daniel S.
Daniel S.
Market Researcher

Works on most major browsers

Google Chrome Chrome
Microsoft Edge Edge
Brave Brave
Opera Opera
Vivaldi Vivaldi
Arc Arc

and other Chromium-based browsers

Pricing

Simple pricing.
Professional tool.

Every plan is 50% off for the Founding 200 — locked forever.

Monthly Yearly 2 months free

Hobby

$10 $5 /mo
$100 $50 /yr 2 months free
locked forever

Pro +

$49 $24.50 /mo
$490 $245 /yr 2 months free
locked forever
Sign up now — choose your plan inside →
30-day money-back guarantee. Cancel any time

Founding 200: The first 200 members lock in 50% off forever — no matter what the price becomes.

A note from the maker

I'm a software engineer who also writes — marketing copy, emails, landing pages, and once I was drunk enough to write a book. I also tried flirting with girls, but that was too hard, so I built this instead.

I couldn't find my own swipe file.

I had the Notion database. The screenshots folder. The bookmarks. All the same broken systems every writer complains about. I'd see brilliant copy in the wild, save it somewhere, and never find it again when I actually sat down to write.

So I built Glean — a browser extension and a personal search engine for great copy. Capture text the moment you see it, color-code it by type, attach the source, and find it in seconds when you need it. I built it for myself.

It turned out more useful than I expected. Other writers tried it and said the same thing — "I actually go back to what I saved now."

This isn't a VC-backed startup. It's a focused tool built by someone who uses it every day. I'm looking for 200 writers who want to shape what it becomes. If that sounds like you, I'd love you to be one of them.

O
Ovannes
Maker of Glean · Engineer & Writer

What's shipping next

Founding members get early access and shape what ships first.

Team Collaboration
Shared workspaces for agencies and teams. Curate a swipe file together, with everyone's annotations.
Up next
Client brand voice
A simple space where clients set tone, vocabulary, and do-not-say rules. You collaborate against what they actually want — fewer revision loops.
Soon
Plugins
Connect Glean to Figma, Notion, and more. Your swipe file, surfaced inside the tools you already use.
Soon
AI Writer
Write drafts informed by your own swipe file — not generic internet copy. Your taste, amplified.
Later
AI Assistant
Ask questions across everything you've saved. Get answers and suggestions grounded in your own captures — not the open web.
Later
Founding 200

What are you waiting for?

You saw the features. You saw the pricing. The first 200 get 50% off every plan — for life. The rate disappears when the spots fill up.

Claim my spot →
30-day money-back guarantee. Cancel any time

Quick answers

Everything else — just email me.

How is this different from Readwise / Notion / bookmarks?

Readwise is built for books and articles — passive reading. Notion is a general database. Bookmarks are a graveyard. Glean is built specifically for capturing copy from the web, organizing it by type (headlines, CTAs, inspo), and retrieving it when you're actually writing. Different tool, different job.

What does the Hobby plan include?

All capture types (highlight, screenshot, note), collections, tags, notes, full-text search, sync across devices, and unlimited projects. At the founding rate that's $5/mo — 50% off the standard $10/mo, locked forever.

What is the founding rate?

The first 200 members get 50% off every plan — locked forever. Hobby drops from $10 to $5/mo, Pro from $22 to $11/mo, Pro+ from $49 to $24.50/mo. If the price goes up in two years, you still pay the founding rate. It's how I'm rewarding the people who take a chance on the tool early and help shape it. 30-day money-back guarantee on all paid plans, no questions asked.

Can I export my data?

Yes — Markdown, CSV, or JSON. Your data is yours. I built this tool because I hate vendor lock-in. If you leave (please don't, I have separation anxiety), you take everything with you.

Who is Glean actually for?

Copywriters, email writers, content strategists, brand voice consultants — anyone who studies copy seriously and has ever tried to build a swipe file that actually stuck. If you've built one and abandoned it, Glean is for you.

Do I need the Chrome extension?

Yes — captures happen in the browser. Install Glean from the Chrome Web Store (Chromium browsers: Chrome, Edge, Brave, Arc, etc.). Then sign in at the web app to sync your library.

What data does Glean collect?

Only what you explicitly save: highlights, captures, notes, and account details needed to sign in and sync. Glean doesn't sell your data or use it for ads. Full detail is in our privacy policy and terms.