Customer journey economics

See how marketing spend becomes leads, buyers, and six-month cash flow. Adjust what marketing and the business each control — results update live on the right.

What marketing can control What business can control

Attraction

What you spend to get in front of people, and how many convert into leads.

$20,000

Ad spend and media budget for one month

2M

Monthly reach from that spend

0.5%

Share of impressions that become leads

Month-by-month breakdown
Month Revenue Expenses Cash flow

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