For marketers & copywriters

Build swipe files you actually use

Capture hooks, ads, emails, and landing pages on the live web. Add notes on why they work. Search your library when you write, and draft better copy from real examples.

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Sound familiar?

You screenshot a great hook and forget which page it came from
Email subject lines live in a tab graveyard, no notes on why they worked
Your swipe file is a folder of images you can't search
When it's time to write, you can't find the example that sparked the idea
How it works

Capture → Find → Use

One workflow for building annotated swipe files while you browse.

01 · Capture

Save examples on the page

Highlight a landing page hook, email subject line, Reddit post, or ad. Add a note explaining why it works, headline, offer, proof, CTA.

02 · Find

Organize your swipe file

Tag by format and audience. Sort into a swipe-file project or collection. Search by keyword when you need a pattern.

03 · Use

Write better copy

Pull up saved examples when drafting a hook, email, or landing page. Your annotations remind you what made each piece work.

In your library

Examples with annotations

Each card is a real capture: the quote, your note on why it works, tags, and source URL.

Landing page
"Stop guessing. Start with proof."
Direct challenge + credibility promise in six words. Opens with pain, closes with authority, use this pattern for SaaS hero lines.
Swipe file #hooks #landing-pages
competitor.com/pricing · 2 days ago
Email
"The one line that doubled our reply rate"
Curiosity gap + specific outcome. Numbers in subject lines without being spammy. Saving for cold outreach templates.
#email #subject-lines
reallygoodemails.com · 1 week ago
Reddit ad
"I built this because I was tired of losing research"
Founder story as hook, relatable pain before product mention. Works because it sounds like a post, not an ad.
Swipe file #reddit #ads
reddit.com/r/SaaS · 3 days ago
CTA
"See the examples → Build your own"
Two-step CTA: show value first, then invite action. Arrow implies movement without pressure.
#cta #positioning
swiped.co · today

Start building your swipe file

Capture the next great example you find, with notes on why it works.

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