Use when needed

Based on what I found in your research collection, here's what we can do.

You've got a solid stash of hooks saved — the Substack "100 high-converting hooks" templates, the Ben Franklin copywork piece from copythat.com, a couple of Reddit posts you flagged for traction, and a definition note on what makes a hook work (surprise, tension, specificity, an open question). Pulling from those patterns, here are some hooks to play with for the how-it-works section, each built to teach the Capture → Find → Use flow:

The contradiction pattern (from your "I failed at everything—and that's why they hired me" note and the "Real Reason Your X Isn't Working" template):

"You don't have a memory problem. You have a retrieval problem."

"The best line you'll write this year, you already read. You just can't find it."

The vivid scene / mid-action pattern:

"You highlight a perfect quote. Three weeks later, you need it. It's gone."

"Open tab. Great line. Close tab. Gone forever. Repeat 40 times a day."

The "how I did X without Y" pattern (straight from your saved Substack template):

"How I write faster without staring at a blank page."

"How to build a swipe file that actually shows up when you need it."

The bold claim pattern:

Use"Storage is easy. Retrieval is the product."

"Your screenshots folder is where good ideas go to die."

The flow + tricolon pattern (your strongest saved ingredient):

Use"Capture with ease. Find when it matters. Use when needed."

This is really useful — having the hooks already collected meant I wasn't generating from nothing, I was remixing patterns you'd personally judged worth saving. That's the entire point of the flow: the research you captured weeks ago becomes the raw material for what you make today, grounded in your taste, not generic suggestions.