Examples
Marketing examples worth swiping
Annotated galleries of real campaigns — study the copy, tags, and patterns, then capture your own versions with Gleanit.
Direct mail
Direct mail examples that convert
Classic and modern physical mailers with copy breakdowns — hooks, offers, and formats you can reuse.
Browse galleryGuide
What is a swipe file?
How copywriters build searchable swipe files — and why screenshot folders fail.
Read the guideWorkflow
Swipe files for copywriters
The Capture → Find → Use loop for building a swipe file you actually search when you write.
See the workflow