Examples
Examples & guides
Longer reads on swipe files, marketing examples, and building a library you actually search — not another bookmark graveyard.
How to curate, annotate, and reuse
Start here while we rebuild the example galleries from scratch.
15 direct mail examples that worked
From the $2B Wall Street Journal letter to dimensional B2B mailers — the mechanic behind each, and what to steal.
Read the guide30 rhetorical devices examples
Anaphora to tricolon — famous lines from speeches and ads, with the mechanic behind each one.
Read the guide28 recent innovative marketing examples
Real campaigns from 2024–2026 with the official videos — the mechanic behind each, and what's worth stealing.
Read the guideWhat is a swipe file?
How copywriters build searchable swipe files — and why screenshot folders fail.
Read the guideBest content curation tools in 2026
Discovery, capture, and publishing — with Pocket gone, what actually fits each job.
Read the guideHello — and why we built Gleanit
Why the web should remember what you highlighted — and bring it back when you need it.
Read the letter